Our Story

We are The 5TH, a contemporary Melbourne based watch company, offering timeless designs in small, limited runs. With a focus on exceptional quality and impeccable details, our timepieces are a guiding accessory that subtly elevate the wearer's image now, and for the time to come.

2014

It all began with time well spent

The 5TH was first formed by a question: How do we make the most of our time, and what constitutes as time well spent? Melbourne based entrepreneur Alex McBride began to explore these questions in a blog dedicated to a well designed life, known as The Fifth.

2015

The timepiece that changed the times

The 5TH releases its first timepiece, the Rose Gold & Peach, the embodied the values of good design and time well spent. It sold out in under an hour, and marked the inception of the 5TH Watches.

2016

In a New York minute our second city collection lands

The 5TH’s second city collection arrives, designed to mirror the sleek architecture and fast-pace of NYC.

2017

An iridescent timepiece inspired by a design icon

The 5TH launches the Bilbao Collection, featuring a tactile mesh strap, inspired by Frank Gehry’s iridescent Guggenheim.

2018

Time to: make a move

The 5TH moves into a fresh space which doubles as a showroom to foster local creative talent.

2019

A journey to the home of watchmaking

The 5TH’s founder Alex McBride takes a trip to the home of watch making -Switzerland, where new ideas are born.

2020

An elevated bracelet style

The 5TH announces it’s first city collection in two years. The elegant Geneva Collection.

2021

A limited capsule collection of Swiss Made styles

The 5TH unveil a special limited edition capsule of Swiss Made styles, designed in collaboration with world class watch-makers.

2022

Meet us at the 5th arrondissement

The 5TH’s first collection to feature a classic rectangle dial goes live. Bienvenue to: the Paris Collection

DISCOVER THE FUTURE

The time is:
now

The 5TH continues to develop new collections and offerings, that speak to a well-designed life and time well spent. Designs are created with an uncompromising attention to quality, and dedication to providing the best possible features at an affordable price.

Our designs are created in limited runs, with new styles available exclusively on the 5th of every month. Sign up to become a 5TH VIP and be in the know when our next release becomes available.