On March 5TH, we released our first-ever Swiss MadeAutomatic watch, the Blue Auto. Since its release, we’ve been overwhelmed by your response. It’s clear to see that this exquisite timepiece has already captured the heart and imagination of our community.

Introducing a range of Automatic watches was a bold move, motivated by our desire to create something completely new for our loyal customers.

Our Swiss Made Automatic watches are unmatched in their quality and craftsmanship. They’re the step up you deserve, and a piece of design history that can be worn on your wrist.

Our new range marks the beginning of an exciting new era in watch design for The 5TH. The path to get here has been full of surprises, but I’m glad to see we’ve made the right choice with an amazing response to our first release. We can’t wait to get these watches out and to continue with this new chapter together.

Alex McBride
Founder Of The 5TH